What does it mean for us to say “Made in USA”? It means that we have committed to an idea that is bigger than us (and profit margins). It means that we have spent most of our adult lives fighting overseas for a better way of life here. We didn’t want to just talk the talk. We could have easily taken our designs and done mass production in Guangdong, China, Ho Chi Minh, Vietnam or Bangladesh and had massive profit margins. Instead we have chosen the right and hard way of doing business because we believe in this country and everything she stands for. Our design process is very holistic and stringent; we never want to release something just to get it out there and have it not work to yours or our expectations. A lot of what we create here is lifesaving equipment. It definitely takes time, but it’s time well spent. It’s a harder approach, but anything worth having is never going to be easy.
We have such an amazing team that is dedicated to bringing you (and ourselves) the best functional clothing and equipment, with a dedication to American manufacturing and customer service. We are the end users, and designers of every product we make. We will continue to grow as a company every single day. Our love for what we are doing, and experiences combined, will allow us to add more products as fast as we can design and create them, as long as they meet our high standards. We truly appreciate your patience and understanding as we have been grinding to build out this brand, as it is unlike any other in existence. We will continue to grow as a company every single day. Thank you for being a part of this exclusive experience, and we look forward to continual growth and advancing our leading edge apparel and equipment offerings. Every item we create is purpose built to adapt to your lifestyle no matter what that is. We hope you are as excited as we are to be on this journey!